Template driven websites are those that contain one or two files containing a ‘template’ resembling a website. These templates contain areas that are dynamic, such as title, ad banner, survey information, and content. These are changed from time to time for yielding better results for your website. Web designers need to give importance to these dynamic areas as they not only change the appearance of your website but also its search results.
The title – Any web page must be given an appropriate title that has relevance to its contents. As a title gives the initial impression of a web page to an online viewer, it must be suitable. The title also helps in indexing a website for search engines.
Ad Banner– This is the second dynamic area of a template. Ad banner space could be used for publicizing your product or service or rented out as a space for advertising. If rented out, this ad banner space becomes a source of income for the web-page owner. These banners are required to be changed regularly for keeping your viewers’ traffic high.
Survey information – This area of your template is used for customer interactions and online surveys. For any online advertiser, it is vital to understand consumer behavior thoroughly, which in turn helps in making production and marketing decisions for a manufacturer. Customer feedback and suggestions are also given in this section. Designers must make provisions for this section in a template-driven website for its marketing benefits.
Body – The body is the most important part of any web page. It ideally contains content tables, diagrams, and images and constitutes the most important part of your template or web page. A website could contain several web pages with each page dedicated to a particular topic. Matter of this body plays a crucial role in not only convincing potential buyers about the advantages and benefits of your goods or services but also positioning of your page by a search engine. Viewer traffic is directly related to ranking of your web page.
The unique feature of a template-driven web-page is that its appearance or layout could be changed conveniently from time to time. Irrespective of the number of pages in a website, modifications could be made only in few minutes. Another change that is required to be made regularly but not shown on templates are Meta tags. These Meta tags determine the look of your online page.
Customization – Customization is a concern for web designers and website owners equally. For a site owner customization is the key to attract more visitors and hence generates more business. Customization should be done keeping in mind the preferences of your target audience. An efficient designer should be able to translate these thoughts into a properly created web page. Customization also gives an opportunity for designers to test their creativity.
Through proper customization techniques, it is possible to create pages for blogs, testimonials or e-Commerce solutions.
A certain step towards economization – Another positive impact of a template driven website design is its affordability. This form of designing is based on selecting certain pre-structured formats or layouts and then tailoring according to the specific demands of a website designer or its owner. Here it needs to be understood that a preset design is not a limiting factor to your creativity. In fact, the predetermined layouts are so variegated that you could actually locate a design as per your exact demands.
There are three advantages to this process:
- Immediate understanding of the appearance of your website;
- All features are already tested and thus needs no more verifications;
- Significant saving of resources particularly time and money.
Web developers are increasingly relying on this form of template-based designing for online communication and marketing.