Search engines love fresh content on a website. In fact, every quality content update is vital in keeping your site fresh for frequent indexing. The more your site is indexed and new content is detected, the more you will be rewarded by the search engines.
Think of your website as a diary that needs to be regularly updated. Nowadays, it isn’t as simple as building a lovely-looking site and uploading it to the search engines. Without regular updates and fresh content, there won’t be enough sources of information to keep Google and your customers happy.
According to Business Wales Links, Google has published clear guidelines for best practise, stating that authoritative, quality content that is regularly updated is one of the deciding factors in rankings.
Why is fresh content essential?
Keeping your customers informed
You can do this by creating a blog or newsfeed that requires updating, even if it’s just once a week. Fresh content will drive new visitors to your site, and the keywords you use will be picked up by the search engines. Regular blogging can help your business show it has authority in the industry, particularly if you choose to write news articles and publish industry-relevant updates. Your customers will enjoy reading new articles and so will the search engines.
Anything that adds or changes your site will be indexed by the search engines. If you are unsure about doing this yourself and you live in the Cardiff area, you could consider hiring a Cardiff web designer or contacting specialists such as the Ambercouch Cardiff web designer team, who will have the knowledge and expertise needed to come up with fresh ideas. A web designer can add pages to your website and even create new menus, all of which will help with getting your site regularly indexed.
Not only is fresh content good for your customers and the search engines, but it also gives you a bigger web presence and increases your authority. It proves that your site is relevant to its visitors, and the more visitors you get, the bigger an impression it will make on the search engines.
Finally, when you have more content on your website, you’ll have a wider base of keywords that will be picked up when potential customers are searching the web.