Content is the King, we hear it very often. But creating effective content is not so easy. Today we talk about how to make them effective by giving them personality.
1) Tells A Story That Generates Emotion
People love stories, but they still love to feel part of a story. This is why it is important to seek to involve the user through authentic content that is capable of involving the user from an emotional point of view.
One starting point is to think of anecdotes or stories that come from real experiences, building on a content developed with an ad hoc language to generate emotions in the reader, which will be more motivated to share it.
2) Choose Your Tone of Voice
To give more personality to your content, try to use a language that represents and distinguishes your content. An advice? Expand your vocabulary! With this I do not mean to write complicated, but to use alternatives to the most common and used words of the most, always trying to create a final product in line with your audience’s expectations.
You may also like to read: Content Marketing: Why it’s important for your business?
3) Write Something You’re Interested In
If you are the first to not be interested in what you are writing, the user will notice why the interest will not be transmitted from your content as well. If the subject you are discussing does not seem interesting, then do not stop at appearances but deepen your search and find a cut that can make your original and interesting item, even for yourself!
4) It Fascinates The Reader
Having a content of great substance but boring will not encourage the user to read and share. So, always try to make fascinating information so that you can easily get to the heart of your readers, and above all, to stay there.
In fact, a fascinated user will be able to associate your name with something beautiful and interesting and will come back to your blog or site looking for your content.
5) Read, Read, Read!
To give personality to your content, you can also inspire those who write similar topics so you can find the best cut for your article right away. How to do? Easy! Read a lot, follow blogs, subscribe to magazines dealing with issues related to your needs and learn new ways of expressing and writing.
A.H. Sagar is Operations Manager at CYONWO and author of Local Advertising Journal. A.H. has more than 6+ years of experience in digital marketing. His expertise helps him to be a professional blogger and he loves to share his ideas, tips, tricks and information with blogging.