Home appliance business has become lucrative. Demand for quality home appliances are growing in leaps and bounds. Globalization has brought more demands for such appliances all over the world. All sorts of people irrespective of their different conditions urban or rural areas, or whether they belong to upper up or lower income group, everybody prefers to have at least some of the basic home appliances at their home. TV, fridge, washing machines are common household names even in economically backward countries.
A number or home appliance manufacturers such a Bosch, GE, Whirlpool, Samsung, LG, Kenstar produce world class home appliance. Home appliance manufacturers introduce innovation and cutting edge technologies in their home appliances which make the user perform their activities easier and in an enjoyable manner. To achieve this purpose the home appliance manufacturers spend millions of dollars every year on research and development.
The home appliance manufacturers strive to meet customer’s expectations by conducting surveys, opinion polls, discussions in order to produce the home appliances to fulfill these expectations. This is very significant for their success in some cases for their very survival itself due to immense completion in the market. Every new day passes an advertisement with the home appliance manufacturers introducing new products with enhanced features. As the customer is the king, they ultimately decide the successes or failure of the home appliance manufacturers depending on the products they deliver and the services they offer.
Advertisement plays a very important role in boosting sales of the home appliances. Home appliance manufacturers compete by giving innovative advertisements through TV commercials, radios, internet, newspapers, magazines and all available medium. They also announce discounts, various competitions prizes from time to time to promote their prices. Home appliance manufacturers spend a big portion of their budget in advertisements. They pay millions or dollars to famous personalities to make them as their product ambassadors.
Sales support plays a crucial role in determining success and failure of the home appliance manufacturers. Manufacturers who provide proper customer support at critical times are the winners of this game. This being the main reason good home appliance manufacturers are opening more and more service centers in all the places and staffing with efficient personnel. Many home appliance manufacturers are providing online support over internet and telephone in addressing customer problems. They provide quick and reliable service in order to compete with their business opponents.
Home appliance manufacturers have their own social responsibilities. Their role in environment protection is vast. They need to manufacture environmentally friendly appliances and help in energy conservations. Most of the home appliance manufacturers are adhering to these golden principals. Their products carry features which protects the environment and energy saving.
As a part of their social responsibilities many home appliance manufacturers undertake social works through their community programs such as providing pure education, sanitary and healthcare facilities and portable drinking water to the rural populations. They often work closely with the respective government bodies to achieve these noble goals. Their role in controlling aids and other killer disease especially among under developed countries are more appreciable.