Cosmetic dentistry is big business, with more than £2.4bn spent on private treatments this year alone. Many dental practices are now seeing huge profits from a rise in demand for a number of treatments, including veneers and whitening.
Big profits to be made
The profits available are causing some dentists to claim that they specialise in cosmetic dentistry in order to capitalise on a booming industry. A recent report has concluded that a rise in dentists offering cosmetic treatments without undertaking important training is causing an alarming amount of damage to many patients’ teeth. It is therefore important to thoroughly research cosmetic dentistry in Cardiff in order to ensure safe treatment from a qualified professional.
A number of dentists are leaving traditional practices and moving into cosmetic dentistry. Many feel as though the NHS does not pay as much as they should and are seeking better-paid opportunities elsewhere. Unfortunately there has been an increase in negligent practice as a result of this. Alarmingly, the UK Dental Law and Ethics Forum said that they have reported a number of cases to the General Dental Council. However, nothing appears to have been done, with those individuals still free to practice.
Research has shown that the highest-paid private dentists turned over £1bn in the UK in 2014. This is a 22 per cent increase since 2010. Some cosmetic treatments cost patients thousands of pounds, but many in the industry are wrongly treating patients as customers. It is therefore more important than ever to ensure the practice you visit is established, with treatments undertaken by experienced professionals such as http://cathedraldentalclinic.com/.
Last year, a number of dental societies, together with the British Dental Journal, spoke out against untrained cosmetic dentists. There have been too many cases of unnecessary lasting damage to teeth caused by under-qualified individuals who have not adequately explained the risks of treatments to patients.
The British Academy of Cosmetic Dentistry discovered that as much as one quarter of the British population has had a cosmetic dentistry procedure, with almost 20 per cent opting for veneers. However, the quest for a perfect smile has left many patients disappointed, with the number of complaints against dentists who fitted porcelain veneers doubling in just five years.