Even if you run a bricks-and-mortar store and spend a lot of time and money on paid search and social media marketing, it makes sense to invest in traditional SEO as well, because the search engines can be a great source of organic traffic, and the leads that you generate through this traffic can be nurtured into paying customers over time.
Google is constantly refreshing its algorithms and reassessing the signals that it uses to rank websites, and the other main search engines do the same thing. For this reason, it is important that you keep track of your own website’s health and the value of your SEO processes. An SEO audit could be a valuable tool, especially if you get only a small portion of your traffic from organic search these days.
Not Everything Can Be Automated
While a lot of common SEO tasks can be automated, there is a lot to be said for having a skilled and knowledgeable human being look over the status of your website from time to time. Intelligence gathering can be done by tools, but human insight is incredibly valuable.
SEO Is an Ongoing Task
What many small business owners don’t seem to realize is that SEO is not a one-off job. Rather, it is something that you should be constantly re-assessing, testing and changing. If you aren’t sure where your SEO efforts stand right now, then why not take advantage of this chance to receive a free SEO audit from Belfast Web Design Agency Ryco Marketing ? This is a company that offers an SEO audit in Dublin and that understands the real challenges associated with SEO.
As Google puts an increasing focus on local SEO, it is becoming more and more important for webmasters to consider location-based signals in their marketing and SEO efforts. Everything from the hosting you choose to the sources of your links, the keywords you target and the content you create should be tailored to the audience that generates the most income and the most footfall for you. While any company can help with the basics, working with a company that has local expertise will offer the best long-term results, especially when it comes to reaching that all-important local audience for your website’s traffic and rankings.