Most of your customers will view your website from their phone, and therefore your website must work on a small screen.

Readable Text Without Zooming

Body text should be set at a minimum size of 16px and include sufficient space between lines to clearly read the sentences without becoming indistinct. Don’t make your customers have to pinch and zoom to read your content.

Tap-Friendly Buttons and Links

Buttons and links on mobile should be big enough to press with your thumb. We recommend a minimum size of 44px x 44px for buttons and links, and adequate space between similarly sized links.

Fast Load Times on Mobile

Compress your images prior to upload and refrain from loading superfluous scripts. Slow pages are one of the biggest reasons that users will abandon a site before they have even looked at the content of said site. These core principles of mobile-friendly design translate very well to site load performance as well.

A Single-Column Layout

A single column is often best for mobile, as multi-column layouts can break up and cause horizontal scrolling on smaller screens.

No Intrusive Pop-Ups

Pop-ups covering the screen of mobile phone users are considered a Google ranking problem and should be avoided. Overlays should be small and easily closable.

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By ensuring these basics are in place you can see the impact they have on keeping visitors on your site for longer and generating more leads.