A surprising change came out of the recent lockdowns that we’ve been experiencing. It was in the retail price index, a system that the Government and industry uses to gage the price of living in the UK looking at a wide range of products that people buy. Mostly these are staples but for the first time the price of petrol was not considered as much as it usually was. As we weren’t allowed to go anywhere (unless you wanted to go to Barnards Castle to test your eyesight, that was fine) it fell. Instead the price of lounge and comfort wear was used as this saw a sudden spike. People had no reason to dress up so what else were they supposed to wear whilst they sat and binged watched something on Netflix or Prime.
The lounge trousers and comfortable t-shirts are not to be sniffed at anymore. People are aware that we could see this type of thing again. Not only that, with the rise in working from home becoming more and more prevalent the need to dress up in a suit and tie starts to reside dramatically, although some report that is exactly what they did when they were working from home regardless.
Comfort is easy but you don’t have to reject style. Look at what’s on EJ Menswear even the range from Ralph Lauren Menswear has gotten in on the act. That man doesn’t miss a trick does he?