It can be all too easy to get so caught up the design details of a website that you forget what its ultimate purpose is – to generate sales. No matter how beautiful your images and sparkling your code, if visitors aren’t hanging around for long enough to make a purchase, then clearly something is going wrong. Here are some pointers to encourage your visitors to complete the sales process on your site.
Use Trust Symbols
The internet is full of scams and companies pretending to be legitimate when they really aren’t, so put your visitors’ minds at rest with a raft of trust symbols that will encourage them to place their trust in you. According to Entrepreneur, this is one of the most important aspects of any website, and there are badges and symbols, such as the https security that shows visitors that on-site data is safe and secure, which will make you a more desirable company to do business with.
Live Chat
As a feature which is becoming increasingly popular, live chat reassures your customers that they matter and that someone is on hand to answer any questions or queries that they have about your company or goods.
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Get Professional Input
Web design and optimisation are highly specialised subjects, so you’re best off employing professionals to take care of that aspect of your business, leaving you free to concentrate on other things. A professional website doesn’t have to cost the earth – there are plenty of small agencies, such as the Yorkshire web design company https://www.etempa.co.uk/, who will create a bespoke website package for a very reasonable fee. Have a look at your competitors’ websites for inspiration.
User Experience Is Everything
No matter how excellent your products, if visitors can’t easily find what they’re looking for, they’ll give up, so make sure that your site’s navigation and search functions are intuitive and easy to find.
Keep It Clutter-Free
A busy website packed with graphics and information can be overwhelming, so make sure that the information that you display on your site is as pared down as possible. Plenty of white space across your site allows your core message to sing out, so take a look through each page on your site and ask yourself what you can afford to lose without impacting negatively on your core message.
Design choices that keep visitors on the page
A site has to appeal to visitors before it can sell to them. Start with user control. People want to move easily around the whole site, and they do not want pop-ups or new windows opening every time they click a link.
Use images, colours and graphics to make the site stand out, but keep the focus on a professional look that visitors will trust. Choose high-quality, authentic photos of your own staff and products rather than cheesy stock images, which can damage credibility. Leave plenty of white space too. A crowded page makes it hard to find information and can overwhelm visitors until they leave.
Varying text sizes helps people pick out the main information quickly, and contrast in colour, size and shape gives each section a clearly defined edge. Both make a page easier to scan, which keeps visitors on the site long enough to reach the point of buying.