Twelve techniques to look better on Google

Completely dominate the advanced search of the most popular Network service is not available to everyone. We show you a dozen ways to achieve it… where you will find how to get a better position on google search as well.


  • By File Type
  • You include or ignore
  • Similar content
  • By title or address
  • At any website
  • interval
  • A calculator
  • Modifiers * and ~
  • Drag an image
  • Between units
  • In a work
  • Precise definitions
  • Ten basic tips to improve your searches

Medium level

Every day, more than four million users type what they need in a box blank and simply press the button Search with Google, probably without knowing the complex system that is operated to give back thousands of results in a few seconds. The Internet search engine that revolutionized more than a decade is a genuine technological breakthrough that fortunately can enjoy every day.

In this article, we will discover how to make the most heart of Google, a powerful search algorithm able to find what they need among millions of websites. Twelve learning techniques that we show below, you can master the advanced search on Google and you will obtain higher quality results in less time.

1. By File Type

Sometimes we need a document in a format particular, as an article in PDF, an Excel spreadsheet or PowerPoint presentation. Thanks to the search operator file type are possible to restrict content searching the file type in which we are interested.

To search by file types, we just have to write the sequence file type: file format followed by a query of one or more words. For example, file type: pdf secondary oppositions get a list of PDF files related to the query on objections to secondary.

2. You include or ignore

Thanks to the search operators + and -, we can include or exclude terms in our consultations following the sequence -word search to exclude (or + word to include). For example, typing in the search box titan – Movie, exclude results that contain information related to the film version of Titanic.

We can refine the results by adding more terms in the sequence or by entering additional operators, depending on what we need, but we recommend not to use more than two or three per query.


3. Similar content

The operator related is perfect for finding pages with similar content to a site given. Therefore, if we are interested in a particular topic and found a website with interesting information, we can use the sequence related: web address to Google show us a list of similar pages.

We will use a simple example to illustrate how this operator works: if you type related: in the search box of Google, you will see a list of web pages that show related content that can be found on the website of NASA sorted depending on their relevance.

4. By title or address

If we need to make a question very specific, it may be interesting to show results only pages that include the term we are interested in its title or the string of words and alphanumeric characters that make up your web address (URL).

Using in the title: followed by a word we can restrict a search on Google results pages that contain that term in its title. If we wrote Albert Einstein in the title: relativity, the engine will show Albert Einstein related websites that include the term relativity in its title links.

Perform the same operation with a URL is very similar, just write the query followed in URL: web address. In the example Samsung Galaxy S3 in URL: analysis, we find websites that published an analysis of this model of Smartphone. Other interesting options are the operators all in the title: and all in url: which provide the opportunity to add more than one term to the filter by title or web address, respectively.

5. At any website

Many websites offer an integrated browser; but in most cases, their performance is usually much lower engine Google. Thanks to the command site: we can use its powerful algorithm to investigate the content of any web page that has been indexed by crawlers of popular service.

Using it is as simple as writing the desired term followed by site: web address. For example, the query Barack Obama site:, get a list of all articles published in related to the current President of the United States of America.

6. Interval

When a query offers too many results, it may be practical to restrict it to a certain range, for a period of time or a specific range of prices. To achieve this, simply add to our query a sequence of two points (…) between the amounts that will limit the search.

Therefore, for the text Nobel Prizes 1973…1974 get a list of results on the Nobel prizes were awarded during those two years, discarding all unnecessary information and considerably improving the quality of the result.

7. A calculator

Google not only serves to find but can write any mathematical operation and get the result in seconds. In addition, its usefulness goes far beyond that of solving simple calculations, offering the possibility of also entering equations, operations with complex numbers, trigonometry or an interactive graphical representation of functions.

If for example, we note in the search box of Google cos (x), we will see the first results in a graphical representation of the function, which can move, expand, and that gives us the value of variables at each point by simply moving the mouse.

One final note: accessing the US from Google (version ) and introducing any mathematical operation, one will see that appears calculator just above the list, sure that very soon this option will also be available in other versions of the browser.

8. Modifiers * and ~

Thanks to the operator asterisk (*), we can search when know one or more words of a query. For best results, it is advisable to restrict the search to exact words using quotation marks. For example, Google introduced into the query “Federico Garcia *”, we will see how the search is automatically populated with the most relevant terms, starting with Lorca.

Another modifier which is a useful master is ~ (this symbol is written by pressing Alt and the number 126), which adds the synonyms of a word search we are doing. Writing novels ~ mystery, Google will also search intrigue or detective work, for example.

9. Drag an image

The powerful search engine Google is not only able to work with words. Using your scanner images ( ), simply drag a catch into the search box to display related to the same results. Another option is to click on the icon for the camera to find in the query bar and upload an image from your computer or indicate your web address to launch the investigation.

In the example b, we have drawn with the mouse the cover of an album of Bruce Springsteen to the search bar Google Images for, after a few seconds of waiting, get related results, different versions of the image (handy if you want to download an of different sizes) and many more pictures of the artist.

10. Between units

Google is capable of effecting currency conversion, units of length, mass or speed, among others. The operation of this feature is very intuitive and simply put the letter between the two units you want to convert.

Some examples to illustrate this function could be 100 dollars to euros, 20 kilos to grams, 7 m / s km / h or 2 hours to minutes. A recommendation for advanced users’ currency converter: you can use any of the ISO 4217 codes that appear on the web

11. In a work

Google Scholar ( and Google Books ( are two services that offer a wealth of reliable and high quality. Thanks to the operator author: you can very easily locate all available resources of a particular author, whether books, articles, quotes or even multimedia material.

In the example, you can see in the picture, we have written on Google Scholar sequence Author: Immanuel Kant to locate books and quotes from the great Prussian philosopher. Of course, it is possible to combine this operator with other searches to refine further, writing for example metaphysics author: Immanuel Kant.

12. Precise definitions

Using the operator defined: is the best way to find the exact definition of a term quickly and easily. Google uses Wikipedia as a primary source to provide the answers, but we can access results from other sources by clicking the link more information.

In the example, you can see how, writing in the search box defines: a microprocessor, the search result shows how the definition of the first page of Wikipedia, providing a direct link to it if you want more information.

Ten basic tips to improve your searches

Then we include ten basic tips to improve search on Google in general and with operators, we reviewed in practical in particular:

  1. Another way to use some of the operators discussed in this article is to use the advanced search engine of Google ( ).
  2. Do not enter more than two operators at the same time in your inquiries.
  3. Google does not take into account the punctuation and the capital.
  4. Use only keywords, removing articles and prepositions queries you make.
  5. Google results vary according to each country, certain searches might be a good idea to change version.
  6. Be sure to check the spelling of the words Search for best results.
  7. If you combine several operators available, check that the results do not cancel each other.
  8. Review the searches related that offers Google after each query.
  9. The order in which you put the words influences the list of results you get. If you are not convinced, try to change them.
  10. To expand knowledge on the subject, we recommend the free course that Google offers on the web address