Six ways to design the most appealing websites

If you want to have a successful website, you need to make sure that it is appealing to your users. Many business owners hope that they can skimp on their website; in reality, the design of the website is the most important aspect.

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An appealing website will draw in new customers, expand your outreach and boost sales; conversely, a website with a poor design will drive potential customers away. If you are hoping to improve your website but are not sure where to start, here are six tips to help you design an appealing website.

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Think about user control

Your website needs to be easily controlled by the user. They want to be able to easily navigate around the whole website and do not want pop-ups or new windows to open when they click on links.

Use different elements to create a visually-pleasing website

It is also important that your website uses a selection of elements to create a visually-pleasing website. You can use images, colours and graphics to make your website stand out; however, your focus should be on creating a professional image that users will trust.

Make sure there is white space

Your website also needs white space, as this stops the page looking too crowded and busy. If there is no white space, users will struggle to find the information they are looking for. They may start to feel overwhelmed, leading to them leaving your site. Include white space to break everything up into easy-to-digest chunks.

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Use high-quality images

Make sure that your website uses high-quality, attractive images that will appeal to your users, ensuring that you avoid stock images. According to the Content Marketing Institute, using cheesy stock images ruins your credibility; instead, use authentic pictures of your employees and products.

Different sizes of text

Use different sizes of text for different paragraphs on the page, as this will make it easier for users to find the primary information.

Contrast between the elements

Use different colours, sizes and shapes to create a contrast on the page so that each section is clearly defined to the user. This makes it easier for them to navigate.