What makes a great website?

Let’s take a moment to think about how many websites exist on the Internet. There are millions spanning every industry and sector you can imagine. So, with so much competition everywhere, how do you create a website that will help you to stand out from your competitors?

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The best websites are immediately attention-grabbing in several very distinct ways. Not only are they aesthetically pleasing, but they also prompt an emotional response in each visitor whilst giving them exactly what they need at that precise moment.

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Structure and Organisation

Well-designed websites are carefully structured and extremely well-organised. They look professional and have been shaped to suit the needs, wants and expectations of a specific target audience. It is this structure and organisation that makes the best websites so accessible with a user interface (UI) that is intuitive and user-friendly.

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Intuitive Navigation Menus

If your visitors can’t find the information they are looking for easily and efficiently, they are going to leave your site and look elsewhere. A thoughtful structure allows visitors to move around and engage with content in a logical manner, which will reduce your bounce rate and allow you to form meaningful connections with your ideal audience. Your site’s structure also helps search engines to crawl your content and accurately index it, which will ensure your website ranks well in organic search results for key terms and phrases.

Design and Speed

Your website needs to reflect the ethos and personality of your brand if you want it to be memorable. In addition to ensuring your site functions seamlessly across all devices, ensuring it also loads quickly is an important aspect of delivering a positive user experience (UX).

Quality Content

The most effective websites consistently prioritise the needs of their audience. Investing in the creation of high-quality content will demonstrate to both your audience and search engines that you understand their needs and are willing to go above and beyond to surpass their expectations.