Whether your company is lacking in packaging equipment, running out of space for manufacturing, or simply soft-launching a new product, contract packing could be a worthwhile option. But where do you start? This comprehensive guide takes an in-depth look at the process to give you all the information you need to decide whether it’s right for you.
A contract packer (or co-packer) is an organisation that takes on a variety of packaging services for different companies and brands. This can include everything from repackaging bulk items to get them retail-ready, or filling product packaging with specialised machinery. Some contract packing companies also offer warehousing and distribution services as part of their overall fulfilment packages, and this is particularly important for smaller businesses that can’t afford to build or rent their own warehouses. For more information on Contract Packing, contact www.wyepak.co.uk/contract-packing/
In many cases, the contract packer will work with a client to design high-quality packaging that is fit for purpose and in keeping with the brand’s aesthetic. This is especially important in the crowded e-commerce marketplace, where standout is key and optimising the so-called ‘unboxing experience’ can be one of the biggest ways to drive customer loyalty and sales.
The specific machinery used by a contract packager will vary depending on the type of product being packaged, from shrink-wrapping using heat tunnels and conveyor belts to forming blister packs, or clamshells and other sealed trays, using thermoforming machines. Some contract packers specialise in certain types of packaging, but the vast majority deal with a wide range of products.