If you own a company or are involved in marketing, you most likely either hired or at the least considered hiring an outside workforce for a number of your tasks. Most frequently, companies hire freelance graphics designers or copy writers such as this, however what about freelance marketing strategy Consultants like those from Really Helpful Marketing?
The first difference between a marketing strategy consultant and other freelancers is their specialized knowledge of the various marketing methods and market trends. Freelance marketing is basically any type of marketing that doesn’t necessarily require the services of a professional marketing specialist such as advertising, search engine optimization, banner ads, or direct mail. This includes marketing methods such as blogging, viral marketing, forum marketing, and social marketing. A consulting firm on the other hand would have connections to several professionals who are capable of executing various marketing tactics and techniques.
The second major difference between a marketing strategy consultant and other freelancers is their ability to provide a comprehensive marketing solution geared towards your unique business needs. A thorough analysis of your company’s unique set of circumstances is needed in order to develop a comprehensive marketing strategy tailored to your business goals. Marketing Consultants understand how different factors affect your company’s competitive landscape, such as: current trends, market penetration, competition, geography, and customer needs. Through a combination of on-site and off-site research, they provide you with a thorough deep customer insight into what customers are looking for, what products and services they want, how to drive traffic to your website, and where to find them.