There is no doubt that having a strong digital marketing campaign is one of the best ways to stay ahead of your competition, so let’s take a look at four tools that can help you achieve your goals for your brand.
Your website should also be as slick as possible, of course, so don’t forget to check out the latest trends in web design.
1. Google Search Console
SEO, or search engine optimisation, is essential for increasing the number of visitors to your site. Google Search Console makes it easy to deliver exactly what is needed to achieve a great ranking on search results pages; what’s more, it lets you examine the key metrics, such as keyword performance and crawl errors.
2. HTML5 banners
HTML5 banners are a great way to drive up engagement, as they catch the eye and encourage click-throughs. Opting for HTML5 banners as ads is an effective way to drive up traffic to your website or deliver more sales. Consult a specialist to ensure your HTML5 banners are designed to grab maximum attention with bold graphics and animations.
3. Mail Chimp
Give your email subscribers a treat with stunning newsletters – it is easy to create emails that catch the eye with this popular tool. You can also use it to manage subscribers, including splitting them into different demographics. This will enable you to tailor the email content to each group and see just how your email strategy is working.
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Airtable
Harnessing data is an effective way to see how effective your marketing strategy really is, with this tool giving you valuable insight into key information such as customer feedback and leads generated. It is also easy to create shareable intel so that your whole team can get involved.