As usual, Google has been releasing regular updates for more than a year. There have been updates for Penguin, Panda and Hummingbird to and these updates clearly show a clear shift from keyword rich data. Google during this period has really been tough in tackling with spam. This has made the profession of SEO tougher and more competitive. The time has come for SEO professionals to upgrade their expertise. Their expertise will now include planning of a strategy that can identify Google’s future moves and nullify them to accentuate SEO and related technologies.
Penguin, one of the most significant weaponry of Google’s armor has been proved useful for Google to show correct page ranking since the release of its 1.0 version in 2012. Very soon Google is going to launch Penguin 3.0, which will surely create ripples in Google SERP as the ranking factors will change with the changed algorithm. Thus top 10 ranking factors in Google SERP after Penguin 3.0 as deduced by SEO agencies and resellers of Delhi, India:
Social Media:Social media has risen exponentially within the last few years. The trend will continue for some time and Google will certainly appreciate the social significance behind the creation of good and authentic content.
PPC: Google has encrypted its searches. So that means the keyword data for research purposes is not easily available. However, keyword data is available for those who are opting for PPC. So, companies are shifting towards PPC because they want to avail the data as well as other premium services.
Content marketing:Content marketing is going to mature as Google will certainly appreciate those companies that have robust content marketing strategy as it shows that the site is active, which ultimately results to increased traffic.
Long or short: This is a tricky issue as nobody is confident as what should be the length of the article that will help in ranking. It has been observed that people take those articles seriously that have 1000+ words. However, articles need to be short for mobile browsers.
Google+: Google+ is going to be one of the most important factors of SERP ranking. Everybody should go for Google authorship of content, which is tied to Google+ account.
Hummingbird: Hummingbird is here to stay and grow as more and more people all over the world are opting for mobiles and tablets to browse internet. Thus the content should be structured in such a manner that it should satisfy the parameters of Hummingbird.
Guest Blogging: Guest blogging is an old and proven SEO marketing strategy. Usually, favorable results are drawn due to this. However, sometimes in spite of the good content, people do not get good results because they do not opt good guest blogging sites.
Page Loading Speed:Page loading speed can be a factor in ranking as Google knows and also calculates the site speed on the basis of page’s code and the size of file.
Keyword Prominence: Keyword density is not good in the modern context. However, keyword prominence is good. In fact, key words in the first 100 words of the web page affect favorably.
Beware of Broken Links: Too many broken links on a page indicate that the site is being neglected, which adversely affect the ranking as Google consider broken links as one of the criteria of ranking. Infiniteads.in can be visited for more details.