Marketers are a forward thinking bunch and are constantly looking into the future, trying to predict the next big trend, whether it is for their brands or their clients. A good marketer should be always asking questions like: What is the next big campaign? How can we turn our client into the “next big thing?”. What is the next hot trend going to be? What are the top trends driving marketing at the moment?
Here are some of the top trends that are going to have the biggest impact on the future of marketing:
Transparency – at the moment it seems that customers are seeking a higher level of engagement from brands. This trend will continue with customers becoming more demanding in their expectation of transparency. Thos brands who can genuinely do as they promise will reap the rewards and the brands that still haven’t made their customer dealings transparent are headed towards a future of doom.
Mobile is the way forward – one of the biggest factors affecting the marketing world is the evolution of mobile technology. From laptops to smartphones, tablets to wearable gadgets, the scale and availability of mobile devices means marketing has to get mobile too. As the focus is shifting to smaller screens and more personal experience, brands will be able to strike up a more personalized relationship with their customers tapping into the power of mobile. For Web Design Essex, visit https://webwax.co.uk/.
User-generated content is the next big thing – user-generated content will begin to act as a brand’s marketing and will surpass branded content as brands begin to give up control of their own brands’ marketing to their customers. This means that online reviews, social media posts and blogs will become more important that what a company is writing about themselves. Therefore, there will be a strong need for brands to create a positive impact in their consumers’ minds and experiences. We may well see content co-creation between brands and consumers becoming a popular trend.
Social networks will become all important – social presence will become an integral part of the broader marketing discipline. As its impact grows ever stronger, most brands will make the full transition of their marketing efforts to social network channels. As such, we could see social networks having the potential to become not just one of the channels but the channel of marketing.
Specialist Experts – gone are the days of having a huge corporate department with huge overheads. What we need now is a fast, well-oiled machine like a lean agency with specific specializations. A team of freelancers can be assembled in minutes over the internet for example. The future is quite possibly going to look like smaller groups of specialist individuals collaborating on projects as opposed to the big business model of the past.
It is a very exciting time for anyone involved in marketing as things are always changing and evolving with regards to new technology and the way we work and conduct business. Entrepreneurs, marketers, consultants, business owners and agencies should look to maximise in the newest areas of business or risk being left out in the cold.