Small businesses typically lack the headcount of larger firms and when every penny counts, it can be hard to see the benefit in keeping a web designer on the books. But there is another way to enjoy a professional website without hiring someone.

DIY versus freelance

If you do not want to hire a web designer you could ask an existing member of your workforce to build and maintain your business’ website. Many administrative staff possess excellent digital skills and could create a passable website for you.

However, is passable really good enough? No, we didn’t think so. Your website is customer-facing and thus needs to project a professional, polished image. It must be up to date, accurate and the navigation intuitive.

The alternative is to hire a freelance web designer Exeter or elsewhere who can produce a high-quality, custom design that adheres completely to your brand’s colour and font scheme. They will ensure the website runs smoothly on both mobile devices and computers and provide independent advice on content and features to maximise the benefits of the website.

Benefits of hiring a freelance web designer in Exeter

A freelance web designer is an expert in their field, producing and maintaining websites for numerous different businesses. This gives them a wide breadth of experience that they can apply to your business.

They are not employees but contractors, so you only pay for their work and time and when you do not need them, you do not incur any costs. This means that you get a professional website without the accounting headache.

Related: What makes a great website?